Your partner in premium sports nutrition distribution.
Innovative Nutrition is the exclusive distributor of Switch Nutrition, Switch Perform, and Zombie Labs - three powerful brands built to meet the needs of today’s health-focused and performance-driven consumers.
We connect retail partners, health stores, and gyms with exceptional products backed by science, streamlined logistics, and outstanding service.
Our purpose is simple yet ambitious:
To enhance the health, well-being, and athletic performance of people everywhere.
Switch Nutrition are a 100% natural, Australian-made, honest label, lifestyle nutrition brand. Whether it’s first thing in the morning, on the go, amidst the chaos at work, or winding down at the end of the day, providing the nutrition you need for a better state of living.
Everyone deserves to feel their best and live their best life.
Perform is built on clean, science-backed supplements designed for those who demand more from their training, from their recovery, and themselves.
We fuel hybrid athletes with clean, performance-driven supplements that hold up under the hardest training and the highest standards—including HASTA certification for WADA compliance—so every athlete can trust what’s in the stack.
Zombie Labs create unrivalled supplements that go beyond anything else on the market. Push the boundaries of human potential, empowering you to surpass your limits and unlock a level of performance you never thought possible.
Zombie Labs is here to disrupt the industry.
10+
years
1000+
retail stockists
300+
products
Why choose Innovative Nutrition.
Trusted Brands
We represent leading names in sports nutrition and wellness.
Reliable Distribution
Efficient, timely supply to support your business growth.
Exceptional Support
Dedicated account managers and streamlined ordering processes.
Proven Impact
Products designed to help customers feel and perform at their best.